6 Lessons for Law Firms from Mad Men

The hit television show Mad Men just wrapped up its gripping fifth season, and the show has taught viewers a lot of lessons about life, love, and advertising along the way.  Those ideas can also translate to advice for lawyers looking for advice about how to run their law firm in a competitive market.  Keep reading to find out ...

7 Lessons for Law Firms from Boardwalk Empire

The hit TV series Boardwalk Empire is set in the Prohibition Era of the 1920s, but the lessons that it teaches about leadership and entrepreneurship are timeless.  Nucky Thompson, the boss gangster of the series, has successes and failures that are directly attributable to following or failing to follow points of advice that are just ...

Law Firm Marketing Tips From Arrested Development

One of the most critically acclaimed fan favorite series of all time, Arrested Development recently came out of a several year hiatus for a brand new season.  The adventures of the chronically legally challenged Bluth family may even be continuing for a fifth season.  What can law firm marketers learn from the characters on Arrested ...

6 Lessons for Law Firms from Game of Thrones

6 Lessons for Law Firms from Game of Thrones What can law firms learn from the bloody fantasy epic, Game of Thrones?  It turns out that the answer is: plenty!  While the real world may be a bit short on dragons and warring kings, the characters in Game of Thrones are acting in ways that professional services firms can get ...

7 Lessons For Law Firms from STAR TREK

One of the most successful television and film franchises of all time, Star Trek has an obsessive fan base and stories that are often timeless.  In this guide, we'll take a look at lessons that law firms can learn from the show's characters or its marketing—lessons that are just as useful in today's pre-warp society ...

7 Pages Every Law Firm Website Should Have

When you put together your law firm website, there are several pages that you should have no matter what other content you decide to include.  But what are the must have web pages for a law firm website?  Ideally, you want the pages you have on your site to be designed to draw in conversions, and to give enough information to ...

7 Reasons Your Law Firm Needs a Facebook Presence

While two out of every three law firms has a Facebook page today, one third are still left behind in the social media game.  Some attorneys seem to think that because Facebook, unlike LinkedIn, is more about personal social connections than business; it isn't really a serious business tool.  This couldn't be further from ...

6 Tips To Help Your Law Firm Stay Competitive

Today, there are more hungry young attorneys than ever competing for just about the same number of clients as there have always been.  What's more, cut-rate legal service offerings have made it so that many firms that used to be able to skate by are now hurting badly.  You need to mix it up and offer something different from ...

Customer Oriented Law Firms: 7 Best Practices

When you're trying to differentiate yourself in the legal market today, one of the best ways is to have truly stellar customer service.  Giving clients a uniquely good customer experience will ensure that you'll have plenty of good reviews and will build new business through word of mouth and referrals.  In this guide ...

Information Security And Law Firm Marketing: 8 Lessons

One aspect of law firm marketing that your firm may not have given much thought to is information security.  However, according to recent studies, hacking and other breaches of information security are actually costing companies over $1 billion every year.  You can't afford to be the next victim of information security leaks ...

8 Factors that Affect Law Firms' Online Reputation

In order to manage your online reputation, you need to know what factors search engines and clients are using to assess your reputation online.  Online reputation can be a tricky thing, prone to changes that can happen instantaneously.  What's more, changes to Google's algorithms have changed the reputation online of more ...

Online Reputation Repair 101 For Law Firms

Accidents happen when you work on managing your reputation online.  If you've done something that you now know was a mistake, it's probably not the end of the world—options still exist for online reputation repair.  In this guide, we'll take a look at seven different lessons for websites trying to do damage control ...

Using a Link Popularity Checker Tool For Law Firm SEO

Now that 90 percent of the United States uses the internet either at home or at public terminals, search engine optimization has gone from a neat tool to an absolute necessity for remaining competitive.  You know from experience if you've used one that a link popularity check tool is one of the most valuable tools in your web marketing ...

Why Law Firms Need a Web Reputation Check

Before social media and other types of Web 2.0 sites became the norm on the internet, it wasn't really necessary to check your website reputation.  Today, however, a website reputation check has become a critical tool in the web marketing arsenal of many law firms.  If you haven't tried to check your website reputation ...

Law Firm Link Popularity Search: Gearing Up For 2013

2012 has made significant changes to how link popularity is tracked and measured by Google.  As link popularity has become important, more firms than ever want to know how to search link popularity.  In this guide, we'll look at some of the reasons that law firms find it in their best interest to perform a link popularity ...

Increase Link Popularity For Your Law Firm: 8 Tips

A majority of marketers today rank link building as being a difficult or very difficult search engine optimization task.  How can your law firm improve link popularity numbers without running into problems with Google?  How can you increase link popularity in a way that will make sure that you're getting closer to the front ...

7 Reasons Your Law Firm Needs a Link Popularity Checker

Running a free link popularity check tool isn't difficult, but most law firms aren't using a link popularity checker yet.  Why not?  It may be that many lawyers haven't yet really grasped how important link popularity is for their websites—so they don't even know that a link popularity check could be useful ...

SEO, Link Popularity, and Your Law Firm: Preparing for 2013

Search engine link popularity is now the #1 factor that matters when it comes to where your link appears in the rankings.  If you're not actively working to boost your SEO link popularity, you're going to fall further and further behind your more prepared competitors in 2013 and beyond.  In this guide, we're going ...

Link Popularity Tools: Which One Does Your Law Firm Need?

4 out of 5 new legal clients use web searches to help them make a decision about which lawyer to hire.  Because link popularity influences search results so much, many lawyers are now looking into using link popularity tools to increase their traffic and conversions.  However, not every lawyer has the same problem, and not every ...

Top Social Bookmarking Sites for SEO: Law Firm Edition

  The best social bookmarking sites for SEO tend to have two things in common.  First of all, they have large and diverse user bases, which makes social bookmarking for SEO easier and gives these websites a higher Google PageRank.  Second, top social bookmarking sites for SEO work by developing communities, and by having ...

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6 Branding Mistakes Your Law Firm Should Avoid

Whenever a law firm tries to create or define its brand online, there are some risks involved.

Using Twitter For B2B Law Firm Marketing

According to a recent study, Twitter may be nearly 10 times as effective as LinkedIn at getting law firms new business contacts in the B2B world.

The 7 Biggest Law Firm Social Media Mistakes

Let's face it, most law firms don't have the kind of budget they'd need to hire someone to do social media full time.

Social Media Dashboard Software for Law Firm Marketing

Americans today spend around 25 percent of their total online time on social networks.