Keyword and Page Rank Tools for Law Firm SEO

A single keyword with a great page ranking in a search can double or even triple your overall web traffic and conversions. If you want to check the keyword page rank for many of your different web pages and many keywords, you're in for a tedious but potentially very rewarding process. Checking on the page rank by keyword of your website can make a big difference to your law firm's niche marketing efforts and how you design your website in the future. In this guide, we'll learn why keyword page rank matters to your bottom line as a law firm. We'll also take a look at how to find your page rank by keyword so that you can identify your biggest keyword winners and losers.

Keyword and Page Rank Analysis

Both your keywords and your page rank are very important elements of how your website is ordered in search rankings by Google. By analyzing data about keyword and page rank statistics with your website, you'll be much better equipped to find new sources for inbound links, build a niche marketing website, or even find a new niche to move into.

For instance, let's say that you discover that you're actually getting a very large number of hits for searches for real estate law in Denver. In reality, you're working mostly on estate law, rather than doing mortgage closings. You may want to consider expanding your practice to make use of the high page rank by keyword that you have for the search term. Your keyword page rank has become more and more important, because nearly 9 in 10 people who want a new attorney start by searching online first.

What's more, in most cases, those people won't search beyond the first page for their keywords. So if your page rank by keyword doesn't put you onto the front page, you're missing out on a truly gigantic amount of potential business.

Analyzing Page Rank By Keyword

There are dozens of different tools online that will allow you to analyze Page Rank by keyword. One of these tools (available for free at http://www.seocentro.com/tools/search-engines/keyword-position.html) makes it possible for people to check not only their own keyword page rank, but also the rankings of their competitors for the same keywords.

One advantage of this particular search tool is that you can also check your page rank by keyword for Google, Bing, and Yahoo. Some keyword page rank checkers only work for a single search engine, and you'll find that your rankings can be quite different depending on what aspects of your search engine optimization you've worked on most.

Even if your search for page rank by keyword reveals that you have several good keywords in the top five results, it's not time to rest on your laurels. Remember, your competitors have access to the exact same kinds of information that you do, and can check your keyword page rank just as easily as you can. You need to make sure that you're continuing to build high quality inbound links so that your competitors don't overtake you and end up with better page rank by keyword.

Checking Keyword Density

Another thing that you may want to check while you analyze keyword page rank is your keyword density. If you have found that your page rank by keyword is extremely low for most words, have you considered that you may have “flooded” your text with the same word over and over? If Google identifies that you've used the same keyword or keyword phrase more than about 2% in a single webpage, it's very likely to actually change your ranking negatively.

This is because in the earlier days of the world wide web, one of the most common tactics for people to use to increase their keyword page rank was to use a keyword dozens or even hundreds of times. Today, those tactics don't work any more. You should try to aim for a keyword density of about .5% to 1.5% to make sure that your page rank by keyword is at optimum levels for any keyword you choose.

Finding Keywords You Rank High On

Unfortunately, there's no good way to query Google to ask which searches your website appears early in. There are almost certainly a lot of different search strings where your website appears as the #1 result, but there isn't some sort of search table maintained by Google that can readily identify this information. For instance, any long enough string from your original content is likely to trace back only to your website and websites quoting it.

Perhaps the best way to find which search terms are actually being used by real searchers, and for which your website appears high in the rankings, is to look at your inbound traffic. Using Google Analytics or any other analytics solution will help you identify which of your links and search engine terms are bringing in the most users on a long and short term basis.

If you have one keyword that seems to bring people to your website more often than any other, use that term in the search tool above. You'll then be able to find out your keyword page rank for those keywords, and can slowly start to make your way down the inbound search traffic list provided by Google.

Tracking Your Page Rank By Keyword Over Time

This tool (http://www.whatsmyserp.com/serpcheck.php) provides not only the ability to monitor your keyword page rank today, but also to be able to look at how your SERPs have changed historically. Having this information is critical to establishing a trendline so you can see how you're doing in relation to your competitors.

Keep in mind that ideally, you want for your search results on Google to be in the top 10, which puts your website on the front page of results. The top 3 results are even more commonly used, so any time you have extremely high SERPs, make sure that your website is designed with content that can anticipate the needs of people searching for that topic.